With Viktor&Rolf Mariage Fall/Winter 2017, fashion artists Viktor&Rolf debut their first ever bridal collection – an exploration of iconic Viktor&Rolf elements inspired by classic couture
influences. Unexpected Elegance, Conceptual Glamour, and Provocative Couture set the tone for the new collection, resulting in a romantic and sculptural range of classic and feminine designs with a surreal Viktor&Rolf twist. The collection presents Viktor&Rolf’s modern and glamorous approach to bridalwear, where an offering of graphic A-line and elegant column dresses is juxtaposed with voluminous ball gowns, and sharp tailored jumpsuits. A contemporary selection of fabrics craft the collection: bonded satin, crisp silk taffeta, structured tulle, matte Japanese tailoring crepes, placing emphasis on silhouette and graphic detailing, and informing an understated elegance that complement the designs. The classic Viktor&Rolf silhouette, characterized by asymmetry, graphic lines, bold elements, and dramatic volumes informs the evolution of bridalwear which has long been engrained in the maison’s fashion history. Striking design details such as oversized bows, sculptural volants, enlarged flowers and intricate, yet bold embroideries reveal the outspoken nature of the collection.
About Justin Alexander: Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under five collection labels: Justin Alexander, Justin Alexander
Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offices in New York City, New Jersey, London, Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide.
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[RUNWAY BRILLIANCE] VIKTOR&ROLF FW2017 MARIAGE